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02/10/11 - 12:29 PM

Arcomadrid, more technology and russian than never

ArcoMadrid, more technology and russian than never

ARCOmadrid_2011, the art fair organised by IFEMA, opens its doors on its 30th edition this coming Wednesday 16th February and runs until Sunday 20th. The fair debuts a revamped programme and special activities to celebrate its first thirty years.

A notable feature is the increase in digital communication, particularly the launch of a free app for smartphones and tablets, which will be downloadable in the next few days. The app, together with the on-line catalogue, available on, helps you to plan your visit to the fair and gives you a chance to see the works on exhibit in each gallery booth, among other features. The application for Professional Access and passes for the fair, the online ticket sales and its presence in social networks rounds off the new e-features offered by ARCOmadrid this year.

The core content of the fair is provided by the 197 galleries from 21 countries. Over these thirty years the fair has consolidated its reputation as an annual meeting for art world players from around the globe. This aspect is bolstered by the many interesting roundtables and forums with input from renowned experts, collectors, museum and biennial director, intellectuals, artists, philosophers and foundations.

On one hand, we have the Forum, which is centred this year on Russia, with a series of panels chaired by Daria Pyrkina, and others on Collecting, chaired by Rosa Martínez, director of the 51st Venice Biennale.

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