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01/10/12 - 4:9 PM

Amanda´s Eye

Amanda´s Eye

We want to start this new year 2012 with an interesting blog. Maybe it could be very fashion or very famous, but its contain is eco, so its detail makes it lighting.

Its author is Amanda Hearst, heiress to the Hearst Corporation, the company containing William Randolph Hearst's media empire. And she is an assistant fashion editor at Marie Claire USA, where the blog is linked.

She has a keen eye for ethical fashion and eco-friendly style. On any given day, she is meeting with an up-and-coming designer or working to find the best looks to be featured in the pages of the magazine – and that's when she's not traveling the globe.

Amanda, who's all about feeling good while looking good, loves sharing her top environmentally conscious tips ... and spotting some seriously hot street style along the way!

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